
When I go to Barnes and Noble, Half-Priced Books, or any other notable bookstore in or outside of my hometown, the magazine aisle is always the last aisle I go through, and that's usually just for comic books. There is a reason for this: I
loathe magazines. My whole life, I have just found them to be uninteresting garbage full of false celebrity updates and disgusting scandals, lengthy and boring irrelevant articles, or annoying full-page ads that take up about 40% of the physical magazine itself. However, I never really stopped to think about the first magazine, and whether or not it targeted a niche audience.

That
was true before I went to Journalism today. As it turns out, Benjamin Franklin actually invented the first magazine called
General Magazine. Who would have thought? By 1821, about eighty years after the first magazine's publication, the concept of the "magazine" was already widely accepted by many people in the United States. In fact, the most popular magazine of the time was a weekly issue called the
Saturday Evening Post. It targeted every type of audience imaginable, publishing recipes, fiction stories, words of wisdom, in depth interviews, large photographs, adult and children comics, and so much more! It didn't comply to a niche audience...until the television and radio came around, taking away a good majority of the advertisers financing the magazines. Long story short, the magazine, a.k.a. the very crucial concept that began the investigative reporting and photojournalism in news mediums today, was defamed by the 1970s. Hence, the crappy gossip magazines of the 21st century. Sigh.
I found all of this extremely interesting. Never before had I looked into a subject that I hated so much, and turned it around with positive facts that completely changed the course of an event. Magazines, as mentioned above, influenced the newspaper, spread literacy, and provided a source of information that lasted longer than the daily paper. I kept sitting at the table thinking about why I had hated magazines so much! For this reason, I found this topic so interesting. If I could take something that I loathed with every last bone in my body (no exaggeration there), completely view it from a different angle, and end up liking it, then I had to be crazy. What if I tried this tactic out on other objects of discontent? Subjects and topics? Concepts, slangs, and meanings? Even people? It would be an interesting experiment to try, and wholly human, as many are often telling others to "step into another person's shoes; no one knows what their life is really like."

So, yes, I changed my course of thinking today in Journalism. I feel kind of bad about accepting the one enemy I have hated this whole time, yet, at the same time, rather exhilarated about it alone. This lecture really opened me up to what magazines were like before the niche audiences were factored in, and how much of an impact a single little glossy book had on the United States. I guess I did underrate the magazine, but only as a single concept, and not as smaller, individual publishing companies.